LEGAL NOTICE AND GENERAL CONDITIONS OF USE OF THE WEBSITE
In compliance with the provisions of the Spanish Act 34/2002 on Information Society and Electronic Commerce Services (LSSI-CE) of July 11th, general information details of this website are provided below.
The ownership of this website, www.labeca.es, (hereinafter Website) is held by the company: LABECA BRANDS & MUSIC, S.L., with address in Barcelona (Spain), calle Aribau, 171 4-2 and with VAT identification number: B66916057.
GENERAL TERMS AND CONDITIONS OF USE
THE PURPOSE OF THE CONDITIONS: THE WEBSITE
The purpose of these General Conditions of Use (hereinafter referred to as the Conditions) is to regulate access to and use of the Website. For the purposes of these Conditions, the following will be understood as the Website: the navigation tree, all the integrated elements (from now on Contents) and all those services or online resources that it offers to Users (hereinafter Services).
LABECA BRANDS & MUSIC, S.L. reserves the right to modify, at any time and without prior notice, the presentation and configuration of the Website and its Contents and Services. The User acknowledges and accepts that at any time LABECA BRANDS & MUSIC, S.L. can interrupt, deactivate and/or cancel any of these elements that are integrated in the Website or the access to them. The use of any of the Contents or Services of the Website may be made by prior subscription or registration of the User.
Access, navigation and use of the Website confers the status of User. Therefore, from the moment you start to browse the Website, you accept all the Conditions established here without prejudice to the application of the corresponding legal regulations that must be complied with in each case.
The Website of LABECA BRANDS & MUSIC, S.L. provides a diversity of information, services and data. The User assumes responsibility for the correct use of the Website. This responsibility will extend to:
LABECA BRANDS & MUSIC, S.L. reserves the right to withdraw all those comments and contributions that violate the
law, the respect to the dignity of the person, that are discriminatory, xenophobic, racist, pornographic,
spamming, that attempt against the youth or the childhood, the order or the public safety or that, in its opinion,
are not suitable for its publication.
In any case, LABECA BRANDS & MUSIC, S.L. will not be responsible for the opinions published by the Users through comments or other participation too
The mere access to this Website does not imply any kind of commercial relationship between LABECA BRANDS & MUSIC, S.L. and the User.
This Website of LABECA BRANDS & MUSIC, S.L. is directed to those who can access and/or navigate through the pages of the Website, without concerning their age.
The Website is mainly aimed at Users residing in Spain. LABECA BRANDS & MUSIC, S.L. does not guarantee that the Website complies with the legislation of other countries. If the User resides in another place and decides to access the Website, he/she will do it under his/her own responsibility, he/she will have to make sure that such access fulfils the local legislation that is applicable to him/her. LABECA BRANDS & MUSIC, S.L. will not assume any responsibility that can be derived from such access.
ACCESS AND NAVIGATION ON THE WEBSITE: EXCLUSION OF GUARANTEES AND RESPONSIBILITY
LABECA BRANDS & MUSIC, S.L. does not guarantee the continuity, availability and utility of the Website, nor of the Contents or Services. LABECA BRANDS & MUSIC, S.L. will do everything possible for the good operation of the Website. However, LABECA BRANDS & MUSIC, S.L does not assure that the access is not going to be interrupted or error-free.
LABECA BRANDS & MUSIC, S.L. is not responsible for the damages that could be caused to the users due to an inadequate use of this Website. In particular, it is not responsible for the breakdowns, interruptions, lack or defect of the telecommunications that could occur.
INTELLECTUAL AND INDUSTRIAL PROPERTY
LABECA BRANDS & MUSIC, S.L. by itself or as an assignee, is the owner of all the intellectual and industrial property rights of the Website. Consequently, works will be protected as intellectual property by the Spanish legal system, being applicable to them both the Spanish and European Community regulations in this field, as well as the international treaties related to the matter and signed by Spain. All rights reserved. By virtue of the provisions of the Intellectual Property Law, the following are expressly prohibited: the reproduction, distribution and public communication of all or part of the contents of this web page for commercial purposes without prior authorisation of LABECA BRANDS & MUSIC, S.L.
The User undertakes to respect the intellectual and industrial property rights of LABECA BRANDS & MUSIC, S.L. He/she can view the elements of the Website or even print, copy and store them in his/her computer or in any other hardware as long as it is exclusively for his/her personal use. The User, however, may not delete, alter or manipulate any protection device or security system that was installed on the Website.
In the event the User considers that any of the Contents of the Website represents a violation of the rights of protection of the intellectual property, he/she must immediately notify LABECA BRANDS & MUSIC, S.L. through the contact details provided in the GENERAL INFORMATION section of this Legal Notice.
LEGAL ACTIONS, APPLICABLE LAW AND JURISDICTION
LABECA BRANDS & MUSIC, S.L. reserves the right to present civil or criminal actions that it considers necessary for the inappropriate use of the Website and Contents, or for the breach of the present Conditions.
The relationship between the User and LABECA BRANDS & MUSIC, S.L. will be governed by the current regulations applicable in the Spanish territory. If any controversy arises in relation to the interpretation and/or application of these Conditions, the parties will submit their conflicts to the ordinary jurisdiction of the judges and courts that correspond in accordance with the law.
Last modified: 8 May 2020
The interested party that provides LABECA BRANDS & MUSIC, S.L. with personal data through this online platform or by other means (for example, social networks) is informed that the processing of their data is carried out by:
LABECA BRANDS & MUSIC, S.L. (hereinafter LABECA), with address in Barcelona (Spain), calle Aribau, 171 4-2 and with VAT identification number: B66916057
Telephone: (0034) 610 286 900
Purposes of data processing:
In LABECA, the data processing is made according to the following purposes, depending on the reason why you have provided them:
Duration of data processing:
Lawful basis for data processing:
Data will be shared with the following entities:
Individuals providing his/her personal data, have the following rights:
Third party data:
If you provide third parties’ data, you assume the responsibility of informing them in advance of all the provisions of Article 14 of the General Data Protection Regulation under the conditions established in that provision.
laBeca brings together the world of marketing and the world of music. We believe in the
power of music to generate emotions, build strong brands, tell good stories, increase awareness, create
memorable events, strengthen relationships, inspire teams, change behaviours, and captivate new
We compose audio identities for brands, we organise events where music is the star, we create actions in social networks focused on music, we design team building activities using music as a communication and training channel.
We can't imagine a world without music. Music inspires us to continue growing and contributing ideas to companies that, like us, believe in the great power of the universal language.
We are a team of diverse and complementary people: experts in different marketing areas, composers, designers, musicians, illustrators, DJs, programmers, actors. We like to work as a team, it enriches us and it is fun. We are curious and restless. We are committed to innovation and creativity based on simplicity. We take care of the tiniest detail. We feel lucky to work on what we like.
Adecco, Autoocupació, Camins (Catalonian Civil Engineers Association), Caprabo, Cuatrecasas, Damm, EAE Business School, ESEIAAT (School of Industrial, Aerospace and Audiovisual Engineering of Terrassa-UPC), EUIT (University School of Nursing and Occupational Therapy of Terrassa-UAB), laCaixa Foundation, Sant Llàtzer Foundation, Grandvalira, Grupo Pascual, Grupo Planeta, Lee Hecht Harrison, Mercedes Benz, Puig.
Calle Aribau 171 4-2
08006 Barcelona, España
+34 610 286 900
Grandvalira, the largest ski resort in the Pyrenees, organised in 2019 the most important event
in its history: the Alpine Skiing World Cup Finals.
They entrusted us to create the anthem of the great competition, an optimistic and catchy song that would reinforce the values of the great sporting event and the ski resort.
Anthems are created by people when they feel represented. And laBeca has done everything possible to make that happen. We created an original theme in which we merged the main values of the competition (effort, competitiveness, technical capacity, innovation, team, universality) and those of Grandvalira (being pioneers, love for nature, proximity, pride of belonging, search for excellence). We round off the song with a war cry 'C'mon Món' in the chorus, uniting the international language par excellence and the local language. A way of synthesising the global spirit of the competition with the Andorran identity.
The song was used in the advertising campaign, presentation events, awards ceremony, videos of the competition and as a mobile phone tune for all the members of the organisation. "C'mon Món" became the anthem of a great competition in which we were all champions.
Category: Audio Branding
The School of Industrial, Aerospace and Audiovisual Engineering of Terrassa is the largest
centre of the UPC (Polytechnic University of Catalonia). In 2015, they came to laBeca to organise their
biggest event: the Graduation Ceremony. They were looking for a creative agency with organisational capacity
to carry out the production of the event with more than 2,000 attendees.
We organised the first Graduation Ceremony and we are still doing it. Every year we choose a different concept to create the event, and we set ourselves a new challenge in each edition.
In the 2018-2019 Graduation Ceremony, the central idea and the common thread was "utopia". We started the event with this video in which we celebrated 50 years since man’s landing on the moon and challenged all university students to be utopian. Utopia is the driving force that moves us and generates hope.
All messages from the speakers and gurus reinforced this central idea, we created a musical playlist inspired by utopia and Victor Ollé (DJ at Sala Apolo) played live on stage during the whole event. We encouraged the young engineers to show all their talent, all their energy and all their passion to design a better future.
Client: ESEIAAT (UPC)
Category: Audiovisual, Event Planning
Grupo Planeta chose us to compose the song for the book "Algo tan sencillo como darte un beso",
the latest in the successful trilogy written by Blue Jeans, the Spanish best-selling author of romantic novels
for young people.
To do so, we sought the collaboration of all his fans. We designed and developed an action plan in his social networks oriented to gain visibility, get more followers, improve the engagement and go viral.
To compose the song, we launched various surveys in social networks. The answers from the fans were our source of inspiration. laBeca acted as the liaison between the fans and Blue Jeans, composing the original song that they would write themselves, listening to their tastes, knowing what moves them and reflecting the people they want to be.
To select the voice, we organised an online casting. Fans could participate in it by posting their videos singing the song and also by voting for their favourite singers. The four finalists performed at the live casting where we chose "the voice of Blue Jeans".
The involvement of the author and his followers was essential to the success of the project. In the video you can meet Irene, the winner.
Client: Grupo Planeta
Category: Audio Branding, Social Media Action Plan
Video created by the client
The Catalonian Civil Engineers Association
celebrates every year the "Premis Cerdà" awards at the Palau de la Música Catalana venue.
In 2015, we were invited to tender for the selection of the agency that would organise the event. They were looking for a partner with new ideas and the capacity to develop the whole event with more than 700 attendees. We presented ourselves together with Banana Producciones Gastronómicas (our gastronomic partner) and won. We continue to organise their party every year.
We design and develop the ideal event according to a briefing we define annually: creative idea, common thread, corporate identity, setting, animation, host and artists choice, script writing, gastronomy. We carry out the global production of the event and collaborate with the client in its communication and dissemination.
Presenters and artists such as Núria Solé, Els Pets, Manel Fuentes, Bruno Oro, Els Amics de les Arts, Carlos Latre, La Fundación Tony Manero, Sandra Sabatés and l'Últim Indi have participated in the different parties.
Year: A partir de 2015
Category: Organización de Eventos
Video created by the client
Grupo Planeta, Spain's leading publishing and communication group, is committed to the
development of internal talent. It develops all kinds of training activities aimed at: improving communication
and cohesion within its teams, stimulating creativity, fostering a positive atmosphere in the face of new
challenges, and promoting self-criticism and criticism as a growth engine.
In 2014, they requested our collaboration to design and implement innovation-oriented team buildings.
To innovate, it is necessary to open the mind and be inspired by different contexts. Under this premise, we designed and organised several team buildings with artists from different disciplines: music, graffiti, cinema or gastronomy.
The workshop with Miqui Puig and Marc Botey was the first one we delivered; therefore, we have a special affection for it. We talked about music and books, the power of teamwork, how to turn a story into a song, the good muses and the bad muses, the life of a song and the life of a book, how beautiful it is to be passionate about your work, the need to adapt and reinvent yourself, the importance of being creative (whatever you do).
Client: Grupo Planeta
Category: Team Building, Event Planning, Audiovisual
Grandvalira is the largest ski resort in the Pyrenees. It has 138 ski slopes, 210 kilometres of
skiable terrain and 60 refreshment points. A paradise for snow and nature lovers.
In 2014, they contacted us to organise musical events for different audiences: concerts for small groups, presentations for the media, actions on the terraces at aperitif time or the mythical "après ski".
We worked on the musical strategy, defining the ideal type of music for each location, for each audience and for each moment. We organised concerts and DJ sessions during the day, in the afternoon and at night in spectacular locations.
We have shared memorable events with artists and DJs such as Miqui Puig, Ramon Mirabet, DJ Coco, Sara Pi, Enda Beat, PinyPon DJs, Joan Dausà or Amable DJ.
The Clandestine Concerts are an example of this. Intimate, small-format concerts, surrounded by snow under the moonlight. Concerts where the closeness and complicity between artists and audience generate more than enough heat to enjoy music at -12ºC.
Year: 2014 – 2016
Category: Event Planning
Video created by the client
Led by Adecco and with the participation of 18 large companies, the Innovation for Employment
Observatory (OIE) was created to promote a change in the employment situation in Spain.
In the survey carried out for this Observatory on the demands in the world of work, it was found that students' expectations and companies' demands differed on several points. Eliminating this gap is one of its main objectives.
With the launch spot we wanted to make the Observatory known, bring young people closer to the world of business and present the 19 founding brands. We did this by telling the story of Maria, a 24-year-old young woman who has just graduated and is looking for a job. She interacts with the 19 brands on a daily basis.
Founding brands of the Innovation for Employment Observatory are: Acciona, Adecco, Amadeus, Bankinter, BMW, Capgemini, Coca-Cola, Delaviuda, Domecq Bodegas, EY, IKEA, Línea Directa, L'Oréal, Mahou San Miguel, McDonald's, Pelayo, Sephora, SEUR and Xerox.
Original music composed by laBeca
Pascual, a leading Spanish company in the preparation and packaging of milk and dairy products,
rebranded in 2013. Since its origins, Pascual has been a brand associated with quality. The company decided to
elevate this attribute to the category of corporate brand, calling it Calidad Pascual.
Columna Colors developed the corporate identity and laBeca did the same with the audio identity. We composed an original theme that starts with an intimate set of classical instruments to reflect the tradition of the countryside and producers, the basis of the company to project itself into the future. Future is reflected in a large symphony orchestra that transmits the growth and improvement of the brand, renewing its commitment to quality, excellence and the welfare of its customers.
The song was used in the offline and online advertising campaign, in videos and presentations, at corporate events, as music on hold on the switchboard and as a polytone on mobile phones. Audio identity helped to emphasize the brand's personality and to strengthen consumer relationships.
Client: Columna Colors – Calidad Pascual
Category: Audio Branding
Video created by the client
At laBeca we are fans of illustration and animation. And we are also fans of sharing good times
and enjoying life.
Our first summer as a company, we launched this video with the aim of making our customers and friends smile. It was 2011, a time of crisis.
Buenos Momentos (good times) is a simple video, with a touch of naivety and characters inspired by the aesthetics of "Pocoyo". The music and illustrations invite us to think of different moments of happiness to which we aspire on holidays, such as swimming in the sea, losing track of time, discovering new places, or enjoying a long aperitif or a good concert with friends. A "collage" of things that we like to do during the summer and that we try to do throughout the year.
Original music composed by laBeca
Small format festival, focused on musical criteria and respect for music. With a daring line-up
of emerging independent music artists, impeccable sound quality and a very music loving audience.
We worked on the marketing strategy, created a new corporate identity by recovering the mythical cassette tape, designed all the communication elements of the festival, got sponsors and negotiated the agreements, participated in the selection of the line-up and in the organisation of the festival. A pleasure.
We shared big concerts and moments with artists like Animal Collective, Apse, Barzin, Beach House, Chris Brokaw, CocoRosie, Dakota Suite, Damien Jurado, Deerhunter, Early Day Miners, Faust, Goldmund, Julie Doiron, L'Altra, Laetitia Sadier, Lee Ranaldo, Lisabö, Matt Elliot, McEnroe, Nacho Umbert, Neil Halstead, Pau Vallvé, Paul Marshall, Piano Magic, Refree, Tara Jane O'Neil, Terry Lee Hale, The Montgolfier Brothers, The New Year, The Orchids, The Sea and Cake, The Third Eye Foundation, Thurston Moore, Tim Hecker, Wildbirds & Pacedrums, Xiu Xiu or Za!
Client: Tanned Tin
Year: 2011 – 2013
Category: Consultoría en Marketing, Identidad Corporativa
Photography: Paco Poyato